In April 2019, the MOU between the Smile MedTour, member of ICC Ukraine, and ICC Ukraine project office was signed due to which SmileMedTour was assigned as the executive body of “Healthcare & Medical Tourism” department of ICC Ukraine project office.
The core services of “Healthcare & Medical Tourism” department of ICC Ukraine project office are the patient case management, development and popularization globally medical, rehabilitation and wellness tourism in Ukraine.
The services of “Healthcare & Medical Tourism” department of ICC Ukraine project office include:
I. PATIENT CASE MANAGEMENT
- Preliminary consultation to select the healthcare provider, doctor, resort;
- Developing the treatment plan after the consultation with local doctors or resorts;
- Arranging doctor/clinic appointment and assistance upon the visit;
- Concierge services (accommodation booking, transfers, personal assistant etc.);
- Tracking the process of the treatment;
- Providing all necessary documentation upon request;
ІI. MARKETING SERVICES FOR LOCAL HEALTHCARE PROVIDERS
- INFORMATIVE SUPPORT
Consultative help (selection of experts) in the questions to expand globally:
- company registration;
- legal support;
- obtaining permits, certificates and licenses necessary for the activities of companies;
- other information and analytical services to accompany your business abroad.
- international patient department development.
- EXPERT STUDIES OF HEALTHCARE PROVIDERS ACTIVITY AND COMPETITORS ON THE TERRITORY OF UKRAINE AND ABROAD
- Business activity of clinics, and wellness resorts on the market.
- Analysis of the payment capacity of market healthcare providers.
- History of development and business reputation of clinics and wellness resorts.
- Other, requested by the Customer, studies.
- ANALYTICAL STUDIES
- Trends of the economic situation in individual markets.
- Separate regions as potential spheres of investment.
- Comprehensive information and analytical support systems for business projects. Development of risk management policy.
- Political risks in the implementation of business projects.
- ANALYSIS OF BUSINESS EFFICIENCY. DEVELOPMENT OF COMPETITIVE STRATEGY.
- Market analysis for local healthcare providers. General assessment of the business efficiency.
- Development of Competitive Strategy and Corporate Standard of Clinics, Wellness and Sanatorium Systems to maintain competitive position in the market and the most effective business development.
- Development of the strategy for the development of the entity in a new market (in a new region or abroad).
- Implementation of the strategy to enter a new market (in a new region or abroad).
- MARKETING STUDIES
- Development of a strategy of work in the market, search and analysis of parter network.
- Markets (general situation in different markets, market structure, market share, characteristics of major players in the market and analysis of their market shares).
- Market volume analysis.
- Estimation of sales channels.
- An analysis of the competitiveness of clinics and wellness resorts that are planning to enter new markets (regions, business spheres), analysis and assessment of market risks for new players.
- SWOT analysis of competitors, their ability of business interests positioning and use of administrative resources.
- Analysis of the degree of market monopolization by a group of clinics and wellness resorts.
- A general analysis of the company’s activities regarding the foreign patients case management (online positioning and reputation, internal structure).
- Segmentation, targeting and position analysis.
- Sales and marketing opportunities.
- Export Market – Identification and Strategy.
- Online Marketing Strategies.
- Strategic branding and strategic positioning.
- Steps to increase conversions (strategic marketing and networking).
- Initiatives are aimed at increasing primary appeal (strategic marketing and networking).
ІІI. CUSTOMERS BUSINESS COMMUNICATIONS
1.CONDUCTING SPECIALIZED NICHE BUSINESS EVENTS
- Presentation of services of healthcare provider during ICC Ukraine events with the participation of company representatives.
- Possibility to be included in the email campaign of ICC Ukraine local and international database.
- Participation in business missions for a visit abroad.
- Informing the ICС members and partners about the healthcare institution, creating a communication channel between the healthcare institution and potential customers (diplomatic representations: embassies, associations, corporate companies).
- Strategic planning (SWOT analysis and segmentation, targeting and position analysis).
- Business plan creation.
- Preparation of an internal component for entering the foreign market (website, documentation, contracts, coordination of financial and legal aspects).
- Training of personnel for the understanding and functioning of the medical tourism business.
- Creating a marketing plan and sales plan.
- Implementation of the marketing plan and sales plan.
- Creation of the brand name of the clinic at the international level (marketing and representation of interests at industry niche events abroad).
2.INFORMATION SUPPORT
- Information placement at the ICC Ukraine website (a logo with a hyperlink to the company website among the recommended partners).
- News and events announcements.
- Use of the ICC Ukraine brand when positioned.
ІV. INFORMATION AND EDUCATIONAL SERVICES
- DISTRIBUTION OF PROJECT OFFICE ICC UKRAINE PUBLICATIONS
- Incoterms 2010 and Comments to Incoterms 2010.
- Publication, that is the registry of companies recommended for foreign companies and patients of health tourism providers relevant in this area of services.
- Publications, that are the guide of certified companies on the territory of Ukraine in the field of medical and wellness tourism.
- CONDUCTING TRAININGS AND EDUCATIONAL SEMINARS.
- Medical & Wellness tourismdevelopment .
- Practical seminars for attracting foreign patients and expanding the international market.
- Round tables on the introduction of medical tourism.
- Trainings for the clinic personnel “Building a loyal relationship between a doctor and a foreign patient”, “Cultural features of foreign patients”, etc.
V. CERTIFICATION OF MEDICAL TOURISM
Providing all organizations that offer services or support related to medical tourism, certification:
- hospitals;
- clinics;
- medical centers;
- state institutions, associations;
- medical travel companies and facilitators;
- brokers and agents of medical tourism;
- management companies;
- medical practices;
- alternative providers of health services;
- hotels and resorts with rehabilitation services;
- travel agencies;
- air and ground transport companies;
- other industry related stakeholders.